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VETEMENTS X
HELENA
Case study of brand Vetements. Part of the project was to do a research about brand's history and managment, as well as Swot Analysis and marketing segmentation. Also, a website had to be made according to the real one.
After the research, the creative part took place. As their "new creative director" I had to design a whole collection according to brand's aesthetics. In the end, three garments were constructed and photoshooted.
_COSTUMER_PROFILE
_TREND_BOARD
_MOODBOARDS_AND_COLLAGES
_FINAL_DESIGNS
_IN_REAL_LIFE
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