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VETEMENTS X 

HELENA

Case study of brand Vetements. Part of the project was to do a research about brand's history and managment, as well as Swot Analysis and marketing segmentation. Also, a website had to be made according to the real one. 

After the research, the creative part took place. As their "new creative director" I had to design a whole collection according to brand's aesthetics. In the end, three garments were constructed and photoshooted.  

_COSTUMER_PROFILE

_TREND_BOARD

_MOODBOARDS_AND_COLLAGES

_FINAL_DESIGNS 

_IN_REAL_LIFE

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